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ENCOVER CEO NAMED PRESIDENT OF SILICON VALLEY AFSMI CHAPTER

Chip Overstreet Brings Services Revenue Focus to One of AFSMI’s Largest and Most Visible Chapters

MOUNTAIN VIEW, Calif., (December 17, 2004) –Encover®, Inc., the leading provider of technology and services that help manufacturers maximize revenue from service contracts, today announced that Encover president and CEO Chip Overstreet has been named president of the Silicon Valley chapter of the Association for Service Management International (AFSMI). This leading industry association is a strong advocate for the advancement of the services groups within traditionally product-centric manufacturing organizations. Overstreet will work with the local chapters’ board to help drive the vision, strategy and operations for the Silicon Valley chapter.

“Over the past 18 months, Encover has worked closely with AFSMI at both a regional and national level to advance the agenda to make services a more strategic part of a manufacturer’s business,” said Chip Overstreet, president and CEO of Encover, Inc. “My strong belief is that the relevance and importance of the services organization rests on two success criteria – high customer satisfaction and a significant contribution margin to the business. Service executives need to focus on transforming traditional cost centers into high-yield profit centers to become more central to the strategies of the overall organization. I hope to assist the Silicon Valley chapter and its members by bringing together compelling programs that share best practice learnings .”

“I believe Chip will make an outstanding leader of AFSMI’s Silicon Valley Chapter,” said John Schoenewald, CEO of AFSMI. “During the current economic rebound, CEOs of technology companies are now focusing their businesses on growing revenue instead of cost-cutting. A focus on developing and selling services is a key way many organizations are increasing profits and creating sources of recurring revenue. I look forward to working with Chip and all of the Silicon Valley Chapter members in their efforts to achieve s-business excellence through the learning, sharing and advancing of our profession.”

About Encover, Inc.
Encover is a market leader in helping manufacturers and their channel partners to manage, market and sell service contracts. The Encover On Demand solution is comprised of dedicated service sales professionals, multi-channel marketing programs, robust multi-channel software, and a suite of best practices that are proven to transform service sales and maximize service contract revenue. The company has top tier clients "including Cisco, Diebold, Kodak and SonicWALL." For more information on Encover, visit www.encover.com, or call 650-417-9000.

About AFSM International
Founded in 1975, AFSM International (Association for Services Management International) is a global, not-for-profit, professional association of customer services and support executives and managers committed to s-business excellence. AFSM International is the acknowledged leader in providing the knowledge, fellowship, and career connections that further the personal and professional development of executives, managers, and individuals involved in s-business. For more information or to join AFSM International, visit www.afsmi.org.

About S-Business
S-business is the industry-standard term AFSM International developed to describe all of the activities, organizations, and individuals involved with providing customer services and support for technology-based products and solutions.

Encover is a registered trademark of Encover, Inc. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

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Encover Media Contacts:
Michael Londgren
Encover, Inc.
mlondgren@encover.com
650.417.9044

AFSMI Media Contact:
James Gaidry, Vice President of Marketing	
AFSM International	
(239) 275-7887, x23, jgaidry@afsmi.org	



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